Video and Commercials

Video and commercial work requires a different physical and mental stamina than still photography. A single spot may demand dozens of takes from multiple angles, often with the model holding a specific expression or action for extended periods. The work is continuous; there are no quick resets between shots. A booker should look for portfolios that demonstrate consistency in movement and the ability to maintain energy throughout a long call sheet. The model must be comfortable with direction that adjusts timing, pacing and interaction with props or other talent on set.

The day typically begins with a technical rehearsal to establish blocking and camera marks. Once the director is satisfied, the actual shooting proceeds. This process can be repetitive, requiring the model to repeat the same action with slight variations in intensity or focus. Stamina is essential, as is the ability to take direction quickly and adjust performance based on the director’s feedback. The environment is collaborative but fast-paced, with a crew focused on capturing the correct footage within a tight schedule.

Booking Terms and Usage

Unlike still photography, video usage is defined by medium, territory and duration. A booker must specify where the spot will run—television, social media, cinema or online platforms—and for how long. These factors determine the fee structure. A national TV campaign with a one-year run commands a different rate than a local online ad with a three-month window. All usage rights must be agreed in writing before the shoot begins. Ambiguity here leads to disputes later. The model’s fee covers the day’s work and the agreed usage; any extension or new medium requires a new agreement and additional payment.

Set Boundaries and Requirements

Video sets are often larger and involve more personnel than still shoots. The level of undress, if any, must be explicitly stated in the call sheet and agreed in advance. If the spot requires swimwear, lingerie or nudity, the contract must detail exactly what is shot and what is not. A closed set may be requested to ensure comfort and focus, limiting access to essential crew only. The model should confirm who provides hair and make-up, and whether a wardrobe stylist is present. Clear communication about these boundaries ensures a professional environment where the focus remains on delivering the performance required for the spot.