European Model Agency

A modelling agency lists people against a requirement, and a European look is one such parameter. It is a casting note, not a description of how somebody works or what they are like off set. A brief that names it is asking for a specific appearance in front of the lens; the rest of the job still has to line up beside it, and the first message should say what the shoot is, where it stands, and what the pictures may be used for afterwards.

Where the look decides a job

The look matters when the client has a face in mind for a garment, a campaign or a character. It decides nothing about whether a sample fits, which is a question of size and build, or about how a day on set runs, which is a question of language and working hours. Where a brief turns on appearance alone, state what is wanted plainly and leave the rest to the conversation. A profile shows recent images and videos; those are the photographs a booker weighs against the brief, and nothing more.

What to settle before the day

The date, the hours, the place, the rate and the usage are settled away from this site, in the channel a profile opens. Usage is the thing first-time bookers forget: where the pictures may run, for how long, and in what territory. Who provides hair and make-up, who holds the files afterwards, and whether there is overtime are all questions the first message should answer. A nationwide booking adds travel and accommodation to the day, and those costs belong in the terms as well.